Yashoda is a senior finance and commercial leader with over 20 years of experience supporting businesses across the UAE, Saudi Arabia and wider Middle East, as well as Hong Kong and India. A postgraduate in Business Finance and Management and a qualified Company Secretary, she brings a rare combination of strategic insight, regional expertise and hands-on leadership.

She has served as Middle East CFO for the world’s leading communications agency, where she played a critical role in delivering profitable and sustainable growth, scaling the business nearly five times while strengthening governance, financial controls and long-term value creation. Her work supported leadership teams through periods of expansion, market volatility and regulatory complexity across the region.

Prior to this, Yashoda was part of a homegrown public relations agency, where she helped grow and professionalise the business before successfully steering it through its acquisition by this International marketing comms agency.This experience gave her deep exposure to entrepreneurship, founder-led growth, and exit readiness capabilities that are especially relevant to high-growth businesses in KSA and the UAE today.

Her career spans multiple sectors including manufacturing, telecommunications and marketing, giving her a well-rounded understanding of how businesses operate in diverse and evolving markets. Having led entire finance functions end-to-end, She brings strong expertise across strategy, commercial decision-making, governance, compliance, risk management and stakeholder engagement.

Today, through her independent advisory practice, Yashoda partners with organisations across Saudi Arabia and the UAE to support growth, transformation, and financially sound decision-making — helping leaders build resilient, compliant, and profitable businesses aligned with regional ambitions such as Vision 2030.