Vikas Chadha is a business transformation leader with 25+ years of experience advising founders, boards, and leadership teams across startups, mid-sized companies, and diversified groups. He specialises in building scalable, resilient, and profitable organisations across strategy, finance, operations, governance, and growth.
His career spans high-growth promoter-led businesses and complex multi-country organisations across India, UK, USA, Middle East, and APAC. Vikas has played key roles in scaling companies, navigating financial stress, professionalising operations, and executing fundraises, restructurings, and exits—often in high-stakes environments.
He works closely with promoters, private equity investors, lenders, and independent directors to strengthen governance, improve cash discipline, and unlock sustainable long-term value.
Through his advisory firm, Vikas partners with organisations across their growth journey—from early-stage ventures to established groups. The model is hands-on, execution-focused, and rooted in long-term partnership rather than traditional consulting.
Drove 200%+ growth in revenue and profitability through enterprise-wide transformations
Built and led cross-border, multi-location teams across global markets
Restructured complex debt portfolios and strengthened balance sheets
Advised boards on strategy, capital allocation, M&A, and exits
Implemented automation, financial controls, and governance frameworks for scale
Recipient of multiple leadership and CFO excellence awards in India and internationally
Promoter and leadership advisory
Strategic planning and execution roadmaps
Cash flow management and working capital optimisation
Fundraising, investor readiness, and lender negotiations
Turnarounds, restructuring, and efficiency improvement
This approach enables organisations to navigate change, professionalise operations, and unlock long-term value — even in complex or uncertain environments.
Yashoda believes that sustainable transformation is built on strong fundamentals — not short-term fixes. His work is guided by the conviction that clarity, discipline, and structure enable organisations to scale with confidence.
Clarity before complexity — simple strategies execute better
Cash enables growth — profitability without liquidity is fragile
Governance fuels scale — structure allows founders to grow without losing control
Partnership over prescription — the best outcomes come from working alongside leadership teams
Known for a calm, structured, and outcome-driven leadership style, Yashoda blends strategic insight with hands-on execution. She works closely with founders and leadership teams to translate strategy into action, particularly in complex or high-stakes environments.
Yashoda is a senior finance and commercial leader with over 20 years of experience supporting businesses across the UAE, Saudi Arabia and wider Middle East, as well as Hong Kong and India. A postgraduate in Business Finance and Management and a qualified Company Secretary, she brings a rare combination of strategic insight, regional expertise and hands-on leadership.
She has served as Middle East CFO for the world’s leading communications agency, where she played a critical role in delivering profitable and sustainable growth, scaling the business nearly five times while strengthening governance, financial controls and long-term value creation. Her work supported leadership teams through periods of expansion, market volatility and regulatory complexity across the region.
Prior to this, Yashoda was part of a homegrown public relations agency, where she helped grow and professionalise the business before successfully steering it through its acquisition by this International marketing comms agency.This experience gave her deep exposure to entrepreneurship, founder-led growth, and exit readiness capabilities that are especially relevant to high-growth businesses in KSA and the UAE today.
Her career spans multiple sectors including manufacturing, telecommunications and marketing, giving her a well-rounded understanding of how businesses operate in diverse and evolving markets. Having led entire finance functions end-to-end, She brings strong expertise across strategy, commercial decision-making, governance, compliance, risk management and stakeholder engagement.
Today, through her independent advisory practice, Yashoda partners with organisations across Saudi Arabia and the UAE to support growth, transformation, and financially sound decision-making — helping leaders build resilient, compliant, and profitable businesses aligned with regional ambitions such as Vision 2030.
Yashoda Bhatia
Principal Advisor – Middle East (KSA & UAE)
Finance, Governance & Transformation
Anshul Chadha supports B2B organisations in generating qualified sales conversations through structured, data-driven outbound acquisition.
He holds an MSc in Strategic Marketing from Imperial College London (ranked #2 globally), with a strong focus on marketing strategy, analytics, and scalable growth systems. His approach combines precise Ideal Customer Profile (ICP) research, verified decision-maker data, and targeted cold email campaigns built for senior B2B stakeholders.
Anshul has worked in London and collaborated with established brands such as Hyatt Hotels, as well as UAE- and Mumbai-based marketing agencies including Terbium Solutions. This exposure has provided him with a deep understanding of GCC market dynamics, enterprise communication standards, and results-oriented marketing execution.
To design and manage outbound systems that consistently deliver booked sales meetings.
With a team and experience of having worked extensively across KSA and the UAE, we understand the regulatory, cultural and commercial realities of doing business in the region—beyond theory and templates.
We have helped scale businesses nearly 5x, balancing ambition with financial discipline and sustainable profitability.
Having been part of a business that grew and successfully exited to a global firm, we understand both the emotional and commercial realities faced by founders and leadership teams.
We have led complete finance functions, giving us a holistic view across strategy, operations, governance, risk and compliance—not just numbers.
We focus on clear, actionable advice that improves decision-making, strengthens financial health and drives measurable results.
We work closely with leadership teams as a thought partner—challenging when needed, supportive always, and focused on long-term value creation.
Katelix partners with founders, boards, and leadership teams to solve complex business challenges with clarity and conviction. We bring an operator’s lens to every engagement—combining strategic thinking with hands-on execution—to drive measurable outcomes. Our work is grounded in real leadership experience, a deep understanding of board and investor expectations, and an integrated approach that aligns strategy, people, and performance across India and GCC markets.
Real leadership experience, not theoretical consulting
Focus on impact, execution, and results
Comfort working with promoters, boards, and investors
Strategy, finance, people, and execution under one umbrella
Strong understanding of cross-border business environments
Katelix works with ambitious founders, promoters, boards, and leadership teams at critical stages of growth and change. Our clients range from promoter-led and family-owned businesses to high-growth startups, mid-market companies, and enterprises navigating transformation, restructuring, or expansion.
Katelix believes that strong businesses are built on three pillars:
By aligning these pillars, Katelix helps organizations grow sustainably, profitably, and responsibly.